KOWLOON CITY AND YAU TSIM MONG DISTRICT
Strengthening Community Care in the District
16.13 Kowloon City and Yau Tsim Mong District Social Welfare Office (KC/YTMDSWO) continued to adopt the area-based work strategy in mobilising the commitment and cooperation of the mainstream service and the self-financing service centres to achieve the effective and timely delivery of preventive, supportive and remedial services. The number of self-financing social service centres coordinated by KC/YTMDSWO has increased from nine in 2008 to 20 as at 31 March 2011. This helped strengthen the supports and assistances to the vulnerable groups including low income families, singleton elders, ethnic minority groups, new arrivals and homeless people. Apart from joining hands in launching neighbourhood support projects in the areas with old tenement buildings, the mainstream services and self-financing social service centres also took concerted effort in reaching out the disadvantaged groups by means of concern visits and large-scale community programmes. These joint ventures have been very helpful to promote the messages of the key values in the community including “social harmony”, “social inclusion”, “active ageing”, “drug-free living”, “happy family” and “social integration”. The well-established cross-sectoral collaboration network in the district also facilitated the two Integrated Community Centres for Mental Wellness to launch their services in the latter half of 2010. Besides, the annual Sub-district Coordination and Sharing meetings organised by KC/YTMDSWO provided a useful platform for various service units in different sub-districts to enhance communication and develop new collaboration initiatives.
 
Promoting Caring Culture in the Community
16.14 KC/YTMDSWO consolidated the caring culture in the district at multi-levels. In the promotion of volunteerism, KC/YTMDSWO had produced two videos with four local stories of long-term volunteers and five stories of family volunteers to convey the core messages of “care and concern” and “mutual help”. Regarding support to the elderly, KC/YTMDSWO, in collaboration with the Kowloon City Police Station, organised two sharings on care for elders living in institutions in May 2010 and January 2011 respectively. Moreover, an inter-departmental mechanism for exchanging intelligence on missing elders was established by the two departments. KC/YTMDSWO also conducted a mini-survey on volunteer services to elderly institutions to mobilise more volunteer groups to visit elders under residential care in the district, especially the frail ones without support from their families or relatives. Since 2009, KC/YTMDSWO has launched four Oral History Documentary Projects together with the Department of History of the Hong Kong Baptist University, non-governmental organisations (NGOs), local groups, primary and secondary schools. By means of interviews and seminars, the students have chances to look into the development of local welfare services/organisations and cross-departmental and cross-sectoral relief work in emergency incidents. These trial projects helped show the evolution of caring culture in the district and develop sense of belonging amongst the district stakeholders.

Extending Support Network in the District
16.15 In 2009-11, there were two large-scale emergency incidents in the district, including the collapse of a building at Ma Tau Wai Road, Hung Hom on 29 January 2010 and the fire incident at Fa Yuen Street on 6 December 2010. In the two incidents, KC/YTMDSWO worked very closely with various government departments, NGOs and local groups to provide timely assistances to the victims. Besides, district partners from various sectors extended their spontaneous concerns to the victims by various means. Through the relief work, KC/YTMDSWO had strengthened the partnership with the local stakeholders and expanded the supportive network in the district correspondingly.